Perform continuous A/B testing of recommendation strategies across the homepage, category pages, and PDPs in order to improve customer retention and reduce drop-offs at each stage of the shopper funnel.
Uplift: Identify the optimal experience that converts
Configuration
Prerequisites
Create multiple journeys with different recommendation strategies on touchpoints.
Procedure
Step 1: Create an A/B test with multiple journeys.
Allocate traffic to the journeys
Publish the test.
Step 2: View metrics to understand performance.