Choose Audience Builder > All Audiences from the side menu bar or click. The preset list of audiences is displayed.
You can search for a specific audience segment from the list.
You can sort audiences by Size, Revenue, Orders, Average order value, Conversion rate, and Revenue per Visitor.
You can filter audience lists based on specific criteria.
Once journeys are published for audience segments, you can click to view audience metrics, detailed KPIs for each audience segment and track performance. You will be redirected to the Journey Manager page to view metrics in detail. Once you access the page, you can re-navigate to Audiences using the left panel.
The Journey Metrics displays the metrics filtered for the selected audience. KPIs are calculated for users in that audience segment such as Number of Customers, Revenue, Orders, Average order value, Conversion rate and Revenue per Visitor.
You can view Summary Metrics, Vue.ai Impact Metrics and Performance Metrics. For more information, check Metrics.
You can click for journeys. You will be redirected to the Journey Listing page. If the selected audience list already has journeys created, those journeys are displayed (includes journeys created for “All Visitors”). If not, you can click on New Journey to create a journey for the selected audience list. If a journey is assigned to All Visitors, it is automatically applied to users across all segments.
Once you access the journeys for the selected audience, you can re-navigate to Audiences using the left panel.
Click More Actions beside an audience to do the following:
Export audience: Export option enables you to download the list of user IDs as a .csv file.
NOTE: You need to set up user identification as part of the page settings to use this feature. Only the identified users will be available as part of the export.
Overlap Info: Check overlaps of the selected Audience segment with other segments. One audience can be in more than one preset group. The overlap info shows the overlap audience presets as well as the percentage of overlap. For example, 22 percent of the selected Top 1 Percentile audience has overlaps with New Visitors and 10 percent with Mobile Visitors.
Replace: Replace an audience file with customer user IDs.
Archive: Archive the audience segment.
Click beside an audience to view complete details.
Details: You can view the detailed description of the audience preset. For example, first time visitors.
Experiments: You can view the audience presets that ran A/B tests.
Journeys: You can view the audience presets that are part of selected journeys.
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